Updated 2021 SEO Strategy: It’s All About the Context

What is an outdated idea for an updated 2021 SEO strategy? Here is a new thought on how to develop your SEO strategy.

Google makes day-to-day updates which affect SEO strategies tremendously. They did one of the greatest updates a couple of years ago: RankBrain, a system based on machine learning.

The direct purpose of RankBrain is to evaluate the searching queries and find the best pages with the most relevant content. With the RankBrain help, Google can identify if the page contains the relevant information, even if that page doesn't have the exact matching keywords. The context of the content matters for now.

Plurals, synonyms, the order of the words — the RankBrain analyzes the concept itself, so the page about vitamins may not contain the words supplements, nevertheless, it would be ranked for this query.

RankBrain has decreased the weight of keyword matching and increased the value of matching the content to fit a user’s intent. So, now we can shift from the specific keywords to the concepts, the context that lays behind our articles.