What Have I Learned to Generate the Content in a Better Way?

Yuliya Proskurina
2 min readFeb 19, 2021

When I started writing articles for blog posting, I haven’t ever considered such a thing as “topic research”. Usually, I came up with the ideas unintentionally. But not only sometimes you can be short of ideas on what topic to write, but from the SEO perspective, it’s a wrong practice.

We want to generate articles that are fresh, trendy, and unique. But the Internet is already full of content. That’s why we have to rethink the way we generate it.

What have I learned to generate the content in a better way?

Since we all want to stay appeared right in front of our potential readers, keyword research is the essential thing to do before you write anything. It helps to understand what people need and stay in the stream of the trends.

Research on the topics that might be interested in your potential readers and find how trendy they are. Use concrete words that are related to the topics, then find what people search for currently. Speaking about the trends, social media monitoring helps too. Twitter, for example. What people search and speak on your topic on Twitter?

Have you ever had an already-written article that appeared to be quite similar to another website? Researching the topics that are already published on competitors` websites allows saving your time. You can generate ideas that would be fresh.

Researching the topics can also help in making better content. You can read the article on another website, notice the weak spots, find the unanswered questions and make a way better article. Here, you don’t simply rewrite the content, but create one of higher quality.

Don’t laze around with working on the titles, headlines, and subtopics. Let’s focus on the audience’s interests. I research to pick up the most trending headlines and subtopics for the articles.

Topic research is a beneficial thing to try if you haven’t ever been doing that. Being familiar with the latest trends and the data of the people’s searches will help you generate the most relevant content and eye-catching headlines that would positively impact your SEO.

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